The new generation of guests
A new generation of travellers is entering the hospitality industry, and they are more aware than ever of where and how they spend their money. These guests grew up with digital services that recommend films, music and products based on personal taste. They expect the same level of personalised experience when they travel. For hotels, this means that standardised service is no longer enough - guests want to feel seen and receive offers and experiences tailored to their specific needs.
Event travellers - Optimising event profits
Business travel has seen a major boost in recent years. Cities are filled with guests travelling to attend concerts, festivals, sporting events or congresses, and these event travellers are an attractive target group for hotels. For hotels, this represents a great opportunity to increase occupancy and revenue. At the same time, it requires smart strategies - from pricing and bundling to smooth handling of group bookings and special requests. Below, we look at how your hotel can optimise profits from event-related bookings, and the tools that can help you succeed.
Operating data in the Nordic tourism industry
When PMS, booking engine (WBE), payment and POS share the same data model, you get an operational data core where occupancy, ADR, length of stay and booking window become directly useful decision signals. This is fully in line with the Nordic Tourism Plan 2025-2030: standardised key figures provide faster revenue decisions, more efficient operations (staffing/cleaning) and safer investments - while aggregated, anonymous statistics can be shared at destination level without giving up raw data. With Lyra, you get both the everyday craftsmanship and the helicopter view that makes your business more competitive.
The new traveller - trends in hospitality
The new generation of travellers book late, move between channels and expect both flexibility and seamless technology. For hotels and campsites, this means that old ways of working are fast becoming a competitive disadvantage. In this article, we look at how travel patterns, booking habits and guest expectations are changing - and provide concrete examples of what you need to do to adapt your business to gain market share in the new landscape.
Different PMS systems for hotels & camping
Choosing the right hotel PMS (Property Management System) is one of the most important decisions for a hotel and campsite owner. Today, there are many different PMS systems on the market, all promising smooth operations and increased profitability. In this article, we compare some of the most established hotel systems - Lyra, VisBook, Comers, Clock PMS+, Mews, HotSoft, Oracle Opera and Sirvoy. We go through their background, features, strengths and weaknesses. Finally, you will receive recommendations on which system is best suited to your business type. The goal is to provide you with a basis for making a smart decision before changing or implementing a PMS.
Scale up digital solutions in weeks, not years.
The Nordic Tourism Plan 2025-2030, developed by the Nordic Council of Ministers to strengthen a sustainable, innovative and competitive Nordic destination, is clear: the tourism industry needs to stop getting bogged down in pilot projects and instead scale up what already works in everyday life. For hotels, campsites and chains, this means that proven digital solutions - for example, for direct bookings, payment flows and guest communication - should not stay in test environments, but be rolled out widely. In this article, we explore how you can take a working solution from pilot to live operation in weeks, not years, through a clear roadmap, reduced integration debt, and measurable impacts in terms of revenue, occupancy, and less day-to-day administration.
What is a PMS and how does it work?
Do you run a small hotel, campsite or B&B and manage bookings in calendar or Excel? Then a Property Management System (PMS) can make a big difference. In this article, we'll explain what a PMS is, how it works, and how you can use Lyra to organise everything from online bookings and channel management to pricing and automated guest responses. The goal: less admin, fewer mistakes, and a smoother experience for both you and your guests.
How the hotel industry is changing in Sweden - What you need to know
After record-breaking guest nights in 2025, forecasts point to continued growth in 2026. In this briefing, you'll get an updated view of the hotel industry: the trends affecting occupancy, revenue and costs, the shift towards late bookings and incentivised travel, and what it will take to meet the future of the hotel industry with the right pricing, sustainability and technology.
What is a CRS and when is it needed?
As hotels grow from a single property to a larger chain, the need for structure, coordination and control increases. A Central Reservation System (CRS) becomes a crucial part of the infrastructure - a system that brings all bookings and rates together in one place, creating a seamless experience for both guests and staff. In this article, we look at what a CRS is, how it works and why more and more hotel chains are recognising it as a strategic imperative.
How to choose the right payment solutions for your booking system
Choosing the right payment solutions is crucial to creating a smooth, secure and modern booking experience. Guests today expect speed, flexibility and clear payment flows - whether they use cards, Swish, Klarna or invoice. At the same time, businesses need to ensure stable cash flow, minimise no-shows and avoid unnecessary administration. In this article, we look at the main payment methods and how they can be integrated to enhance both the guest experience and profitability.