Hotel winners & losers. Where revenue is growing and where the industry is struggling
The Swedish hotel market has undergone major changes in recent years. After the challenges of the pandemic, the industry has recovered, but new factors are affecting profitability: inflation, changing travel habits and competition from alternative accommodation.
One of the key metrics for understanding its economic performance is RevPAR (Revenue Per Available Room), a measure that shows the revenue per available room. Together with the average revenue per room, it provides a clear picture of how the hotel industry is performing in different regions.
But which Swedish counties have seen the most growth in 2024? And which have had a tougher time? In this article, we look at Visitas report on the winners and losers in the Swedish hotel industry, and what lies behind the regional differences.
PMS integrations - The secret to happier customers, more personalised service and more profitability!
Booking a hotel stay or camping holiday is not just about finding a room or a place to stay anymore. Today's guests expect more. They want a smooth and memorable experience from the first click on the booking page to check-out and post-stay follow-up.
But how can hotels and campsites deliver that experience, without increasing staff workload? The answer lies in smart technology and systems working together. By combining PMS (Property Management System), WBE (Web Booking Engine) and CRM (Customer Relationship Management), businesses can create a personalised experience for each guest.
With the right technology, hotels and campsites can not only streamline their operations but also build stronger relationships with their guests. But what exactly are PMS, WBE and CRM - and why are they so important?
What does point of sale (POS) mean - A complete guide
A Point of Sale (POS) is more than just a cash register; it is a complete sales system that handles all financial transactions in a business. For hotels and campsites using modern reservation systems, POS is a central part of daily operations.
Maximise direct bookings at your hotel - How a WBE works
Today, a WBE (Web Booking Engine or booking engine on your website) is much more than just a booking tool. It is a key component of a hotel's digital infrastructure and plays a crucial role in increasing direct bookings. By integrating seamlessly into the hotel's booking system, a WBE improves both the guest experience and profitability.
Cyber threats are on the rise - how to protect your business
Data security is becoming an increasingly critical issue for the hospitality industry. With digital threats on the rise, organisations need to ensure that their booking systems offer robust protection for both guest data and business-critical information.
Conference and business travel: the salvation or the challenge for hotels in Sweden?
The Swedish hotel market is undergoing significant changes in the wake of the challenges of recent years. Of particular interest are developments in the business and conference segments, which are showing new patterns that affect the dynamics of the whole industry. According to statistics from Visita we see several clear trends shaping the hotel market of the future. Business travel, which has historically accounted for a significant share of hotel occupancy in Sweden, is now showing signs of recovery, albeit at a slower pace than expected. Demand from business travellers is almost in line with pre-pandemic levels, but the road to recovery has been longer than for other segments. This segment recovered much more slowly than leisure travel, which was back to normal levels almost a year earlier.
Better bookings and happier guests - Everything you need to know
A modern hotel reservation system is much more than just a tool for managing bookings. It is the hub of the digital guest journey and plays an important role in the guest's experience of your business. Guests today expect a seamless and personalised experience throughout their journey. Let's explore how a well-functioning system can create added value for both guests and staff.
The new reality of hotels: what Swedish and foreign tourists mean for the future
The Swedish hotel industry has changed a lot in recent years. Especially in terms of the balance between Swedish and foreign guests. These developments provide valuable insights into the future of the industry and how well it can adapt to new market conditions. In the Visitas report The Swedish hotel market we get valuable information on developments in the sector.
Guide: Choose the right PMS for your hotel
Choosing the right Property Management System (PMS) can be the difference between a smooth, profitable hotel operation and unnecessary disruption. With an abundance of options on the market, it's easy to get caught up in the decision-making process - some systems are low cost but lack key features, while others are powerful but difficult to implement. So how do the most successful companies make their choice? In this guide, we'll go through the key factors, real-life case studies and common mistakes to avoid, so you can find the PMS that best matches your business and future growth.
6 reasons to switch to a cloud-based PMS
Managing a hotel requires more than just a functioning reservation system. Today's hotel industry relies on real-time data, seamless integration and efficient operations - all of which a cloud-based PMS can provide. But why is it so important to make the switch? In this guide, we'll walk you through six data-driven reasons why cloud-based PMS solutions are not just a trend, but a necessity to future-proof your business.